Who are we in Product marketing?

After working in marketing for 5 years—launching campaigns, mapping user flows, obsessing over what actually moves the needle—we decided it was time to build something of our own.

The name? It’s a mix of things.
“Pir” comes from the pirate AARRR model we swear by in product marketing. “Ark” is about building systems that last. And “arc”? That’s your growth curve—rising.

We help companies get serious about their marketing—from website optimization to workflow design to user journeys that actually convert. We use research, not guess work. Real data, not generic templates. No guessing. No fluff.

Sure, AI is everywhere. And hey, we use it too—when it makes sense. But let’s be honest: AI doesn’t know why James bounced at checkout. It doesn’t feel that gut instinct when something’s off in the funnel. It doesn’t catch why your open rates dip every third Thursday. We do—because we’ve tested it, argued about it, fixed it, and tested it again.

At Pirark, we don’t just make things look good. We make them work. Every email, every page, every micro-interaction is built with intention. Built for your users, not the “average” one.

We believe good marketing comes from a place of curiosity, care, and caffeine (lots of caffeine).

Real brains. Real strategy. Slight chai addiction.
That’s Pirark.

(You won't get bored, trust me...)